Evident CareDear Fact Finder,
I once worked for a company that said the following to me in my interview:
"We want to be the best company in our field. This also includes everything we do and present. Therefore, we do not allow ourselves the smallest mistakes because even these show that we are not the best."
If BrainChip makes mistakes and we see them, you can be sure that customers/potential customers will see them also and at this time, BrainChip cannot afford to make mistakes, not even the minor ones. Therefore it is not a minor thing to make (obvious) mistakes.
My opinion.
CHIPS
I think this concern about details is valid. All the companies one really enjoys, like Apple, Porsche, Bang & Olufsen, show a seamless progression of evident care in all their activities. And it is because one sees the accuracy and elegance in the things read and used, the things one can see, that they build trust that the same level of care extends into the things one cannot see, the inner workings.
The other charming quality in these companies is their lightness of touch. Their products are unashamedly beautiful, the engineering faultless, yet their advertisements often have an ironic or witty twist.
These are qualities that Brainchip should emulate.