I don't know how we can go ahead with any contemplated marketing / sales / IP agreements without firstly having a New VP of Sales put in place after Chris Stevens recent departure from the Co ....Hey Schnitzel, I think we might be jumping the gun a little as far as marketing.
The box is not yet available, but if you look at other offerings (including the Nvidia integrated box) there's a lot more information on the website.
I assume it will come out in time (towards the end of this year I think they said?) and then we'll be able to decide how well it's being marketed.
For all we know they may run a side by side comparison with other boxes on offer!
I know marketing starts well before the release, but I think it might still be a little early.