BRN Discussion Ongoing

Good Morning Chippers ,

Be thinking we may see a VERY GREEN day today , Alot of early volume , looking extremely positive thus far.

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Not Financial Advice.



Regards,
Esq.


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manny100

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Less than 4 million on the sell side, do the shorters already know something we don’t regarding the next quarterly.
They are sitting on the sidelines. It's getting to the stage its buy/top up on a big red shorters day or 2.
Want for the quarterly and AGM. They may get moving again?
 
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TECH

Regular


Valentina Tiporlini, who used to be the Manager of the BrainChip Research Institute in Perth, will give a presentation on Neuromorphic AI at Microsoft’s Perth office later today:


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A number of years ago I had the pleasure of briefly meeting Valentina at our offices in Perth, Peter introduced me to her, not long
after she was appointed the Manager of the Brainchip Research Institute....I can't say that Peter has actually told me, but I strongly
suspect that the day that the BOD voted to close down our Perth office, Peter voted NO........so much talent moved on, hopefully
some genuine loyalty remains, all past and present Brainchip staff know what Peter and then combined with Anil and the team
that they both surrounded themselves with created was and still is magical.

Just by quietly observing how other companies, including our partners continue to approach this groundbreaking field with
Neuromorphic Computing, it's blatantly clear that Peter's work was more like 10 years ahead of the mob, let's all be real here,
we still haven't MADE IT so to speak, have we!

As my personal holding slowly goes down, due to having to fund my living (due to the underestimated) time frame involved, my
passion for our company is still as strong as it was back in 2015, we are moving forward, and Brainchip is still at the forefront of
this amazing technology......it's hard to think that one individual could have been this far ahead in intelligence with regards to
SNN's and turning theory into a digital format.........God bless you Peter.......Best regards...........Chris
 
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Guzzi62

Regular
One can hope, but no rumors whatsoever.

Tim Cook ‘cares about nothing else’ product-wise other than beating Mark Zuckerberg to a pair of truly smart glasses​


  • Apple and Meta have been pouring significant capital into augmented reality “smart glasses.” One source told Bloomberg that Tim Cook reportedly “cares about nothing else” from a product development standpoint. If he can beat Mark Zuckerberg to a pair of stylish smart glasses that make an impact in the market, he might just beat the accusations he doesn’t have the same panache for groundbreaking products as his predecessor, Apple cofounder Steve Jobs.

While the iPhone accounts for roughly 56% of Apple’s revenue, according to its quarterly earnings report released in January, the company’s CEO Tim Cook is hot for augmented reality, the technology that underpins the not-nearly-as-popular $3,500 Vision Pro headset. (Production on the Vision Pro reportedly halted in January amid slow demand.)
In fact, according to Bloomberg’s Mark Gurman, a longtime Apple reporter with deep connections inside the company, Cook is “hell-bent” on creating a pair of truly smart glasses before Mark Zuckerberg can at Meta. A source with knowledge of the matter told Gurman, “Tim cares about nothing else.


“It’s the only thing he’s really spending his time on from a product development standpoint,” the person said.


After years of teasing, Apple finally released the Vision Pro in February 2024. The headset offers both virtual and augmented reality experiences: Thanks to an array of cameras on the device that point outward, as well as cameras that track your eye movements inside the goggles, it can appear as if virtual and digital elements exist in your real environment that you can interact with (that’s augmented reality), but you can also enjoy complete immersion in realistic virtual environments (virtual reality). While great for watching movies in virtual environments (like the surface of the moon), it’s also a capable work device, since it can mirror what you’re doing on your Mac computer(s).


Meta, meanwhile, has been working on VR and AR technologies for quite a long time. Facebook acquired Palmer Luckey’s Oculus VR for $2 billion in 2014 and released its first consumer VR headset, the Oculus Rift, two years later in 2016. Meta began laying the groundwork for AR experiences as early as 2017, but its hardware plans really took shape when in 2021 it released Ray-Ban Stories, a pair of smart glasses with cameras and audio built-in. Last year it unveiled a pair of augmented reality smart glasses called Orion that blew several journalists away, but those are still in development.


Zuckerberg previously said Apple and Meta have a “very deep, philosophical competition” in AR and VR, since Apple’s approach involves a tight integration of hardware and software (as it does with all its devices), whereas Meta’s vision revolves around a device-agnostic experience so its software can live on different types of VR and AR devices, including those not made by Meta. The Meta CEO believes the “metaverse” will be the successor to the mobile internet, where your virtual avatars can move between platforms for work, play, and of course, socializing. (Investors, meanwhile, haven’t been as thrilled with how much money Meta has been pouring into the metaverse.)


Zuckerberg, however, is a major proponent of the technologies. He notably shared a three-minute review of Apple’s Vision Pro on Instagram shortly after its debut, but, as you might expect, he mostly criticized the device and used it as an opportunity to advertise Meta’s Quest 3 headset, saying his company’s device is lighter and cheaper. But the video highlighted the competitive nature between the two companies on this emerging technology. Basically, both Apple and Meta are racing to make their devices’ form factors smaller and more powerful until they finally achieve a hardware product that looks like a normal pair of glasses, albeit much more high-tech.


Cook has been hot on the potential of augmented reality for most of his tenure at Apple—and has been a vocal advocate for the technology, on the record, for roughly a decade. In a quarterly earnings call in July 2016, Cook said “we are high on AR for the long run,” while mentioning the success of Pokémon Go, the hottest mobile game at that time that relied heavily on augmented reality tech.


Later that year while appearing at Utah Tech Tour, Cook said he predicted “a significant portion of the population of developed countries” to have AR experiences “every day, almost like eating three meals a day, it will become that much a part of you.”


“Few people in here think it’s acceptable to be tethered to a computer,” he said. “We’re all social people at heart. Even introverts are social people,” adding, “AR will become really big.”


Over the years, Cook mentioned how he was “incredibly excited by AR” because he could “see uses for it everywhere.”


“I can see uses for it in education, in consumers, in entertainment, in sports. I can see it in every business that I know anything about,” he said at a 2017 event hosted by the University of Oxford.


While Cook has made Apple more successful than the company has ever been from a financial standpoint, the Vision Pro is one of the few original hardware products launched during his tenure as CEO, so it makes sense that it’s one of his sole focuses “from a product development standpoint,” as Bloomberg’s source told Gurman. Steve Jobs, Cook’s predecessor and Apple’s cofounder, was considered a “visionary,” however, having a major hand in designing and launching Apple’s most iconic products including the iPod, iPhone, iPad, Mac (desktop and laptop configurations, including the wildly popular MacBook Air), and getting the deals done to make the iTunes Store possible. (Music streaming as an industry may not have come to pass without it.)

Cook was Apple’s COO under Jobs: He was considered an operations expert and a key to making Apple’s supply chain in Asia a profitable enterprise. But when Jobs died in 2011, many questioned Cook’s ability to shape landmark products in the same way Jobs could. The Apple Watch and AirPods have been major successes under Cook, but other products like the HomePod or AirTags haven’t created as much hype. On the contrary, those products may have generated undesirable publicity. And with Apple reportedly canceling its plans for a car, Cook is likely feeling more pressure for such a costly investment as the Vision Pro to succeed.


Both Apple and Meta are spending a significant chunk of change on research and development, which is key to getting these AR-powered goggles small enough to look like a stylish pair of high-tech glasses. Apple allocated $31.4 billion to R&D in 2024, a nearly 5% increase from the year before, while Meta earmarked a whopping $43.9 billion to R&D last year, a 14% jump from the year prior.


 
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Frangipani

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Intriguing collaboration between Lockheed Martin Skunk Works and ARQUIMEA with regards to UAVs…


Skunk Works® And Arquimea Develop AI Capable ISR Platforms

PALMDALE, Calif., April 14, 2025 /PRNewswire/ -- Lockheed Martin Skunk Works® (NYSE: LMT), the global technology company's advanced aerospace development division, in collaboration with Arquimea demonstrated an anomaly detection capability for Intelligence, Surveillance, and Reconnaissance (ISR) platforms as they scan a mission area.

This cutting-edge capability reduces the number of scans by a sensor to identify unusual patterns or deviations from expected behavior in data, systems, or processes – specifically in the electro optical and infrared spectra – and dramatically improves the detection of changes in physical features. These approaches have proven valuable for predicting image characteristics that may not be visible from a single viewpoint.

Anomaly detection in electro-optical (EO) and infrared (IR) spectra enhances security, disaster response, environmental monitoring, and safety. It also helps detect hidden threats, wildfires, pollution, and equipment failures. This technology improves awareness, enables early warnings, and supports better decision-making.

"As a global technology leader, Lockheed Martin is collaborating with Spanish industry to drive innovation and transformation, strengthen deterrence, and foster a dynamic ecosystem for dual-use technologies," said Emanuele Serafini, Lockheed Martin's West Europe vice president. "Our work with Arquimea is on a pivotal research and development initiative, driving advancements in artificial intelligence and machine learning, which supports Spain's involvement in the development of these cutting-edge technologies."

In a series of demonstrations, the Skunk Works® and Arquimea team simulated a small uncrewed air system (UAS) flying through a jungle environment, identifying changes to physical features based on episodic memories trained into neural networks.

The system created unique views of the environment, even when the UAS had not previously observed the scene from a given angle. Stored memories are compared to new observations, and changes are analysed using machine learning to detect important irregularities.

This approach allows ISR platforms to do more than just compare images and helps AI systems handle situations they've never encountered before, supporting trustworthy AI. It also applies to autonomous flight and search algorithms.

Building on this progress, in 2025 Skunk Works® and Arquimea will explore how these techniques can improve other sensors and decision-making for autonomous systems.


"Skunk Works is dedicated to enabling crewed-uncrewed teaming to optimize operational flexibility, abbreviate data-to-decision timelines and improve pilot safety," said OJ Sanchez, vice president and general manager, Skunk Works. "We continue to invest in collaborative enablers to keep our customers ahead of emerging threats."

About Lockheed Martin
Lockheed Martin is a global defense technology company driving innovation and advancing scientific discovery. Our all-domain mission solutions and 21st Century Security® vision accelerate the delivery of transformative technologies to ensure those we serve always stay ahead of ready. More information at Lockheedmartin.com.

About Arquimea
ARQUIMEA is a global technology company driven by innovation. We develop cutting-edge Artificial Intelligence, Quantum, Robotics and Biotechnology solutions and products for high-demand industries such as Aerospace and Defense & Security. Our research and development capabilities are supported by engineering operations in Pasadena, CA, and Spain.
SOURCE Lockheed Martin Aeronautics



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A number of years ago I had the pleasure of briefly meeting Valentina at our offices in Perth, Peter introduced me to her, not long
after she was appointed the Manager of the Brainchip Research Institute....I can't say that Peter has actually told me, but I strongly
suspect that the day that the BOD voted to close down our Perth office, Peter voted NO........so much talent moved on, hopefully
some genuine loyalty remains, all past and present Brainchip staff know what Peter and then combined with Anil and the team
that they both surrounded themselves with created was and still is magical.

Just by quietly observing how other companies, including our partners continue to approach this groundbreaking field with
Neuromorphic Computing, it's blatantly clear that Peter's work was more like 10 years ahead of the mob, let's all be real here,
we still haven't MADE IT so to speak, have we!

As my personal holding slowly goes down, due to having to fund my living (due to the underestimated) time frame involved, my
passion for our company is still as strong as it was back in 2015, we are moving forward, and Brainchip is still at the forefront of
this amazing technology......it's hard to think that one individual could have been this far ahead in intelligence with regards to
SNN's and turning theory into a digital format.........God bless you Peter.......Best regards...........Chris
"A number of years ago I had the pleasure of briefly meeting Valentina at our offices in Perth"

Just a brief pleasurable meeting aye Tech, ahh I'm sure she took it as a compliment.
She must have been something else..
 
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Tothemoon24

Top 20

The Rise of Small Language Models: Powering Real-Time Intelligence at the EdgeFEATURED 5H AGO​


The Rise of Small Language Models: Powering Real-Time Intelligence at the Edge
Image Credit: angel_nt/BigStockPhoto.com

At Mobile World Congress Barcelona, industry experts came together from around the world to delve into the intersection of 5G, AI and Edge and how next-generation connectivity will enable Edge AI to drive digital transformation through the strategic implementation of small language models (SLMs). As AI adoption grows, advanced connectivity, real-time processing and scalable AI models will shape the future of intelligent automation across industries.
While large-scale AI models such as ChatGPT, Gemini and Anthropic dominate the headlines, the unveiling of DeepSeek is shifting the focus towards more efficient, cost-effective AI solutions. A new generation of SLMs is emerging, offering enterprises tailored AI capabilities that prioritize speed, efficiency and domain-specific intelligence.
With the number of connected IoT devices expected to surpass 15 billion within two years, according to GSMA Intelligence, organizations urgently need low-latency, high-performance AI solutions that can process and act on real-time data. This is where Edge AI comes into play. By building real-time data pipelines, Edge AI ensures SLMs can access and process high-quality, structured data—a critical factor for industries like manufacturing, logistics and smart infrastructure.
To support this growing ecosystem, enterprises are turning to scalable, secure and high-performance network solutions to enable faster and more reliable AI applications that make data-driven insights more actionable than ever before.

Small language models are gaining traction​

SLMs are designed to be smaller, more efficient and purpose-built for specific use cases. Unlike massive AI models that require extensive computational resources, SLMs prioritize agility, scalability and cost-efficiency—key factors for industries adopting Edge AI and real-time analytics.
For example, a logistics company using Edge AI to manage its supply chain can deploy SLMs to analyze shipment data in real time, identifying potential delays or inefficiencies before they impact delivery schedules. This scalable approach allows logistics providers to optimize routes, improve inventory management and enhance overall operational efficiency—all while keeping data processing secure and within company-controlled environments. SLMs also require less processing power, making them ideal for on-premises and edge environments where cloud dependency is not feasible.

AI for Product Strategies

Edge AI: turning data into actionable intelligence​

The crux of Edge AI is to make AI more actionable across industries. It does this by breaking down the long-standing silos between IT and OT systems. OT systems control industrial machinery, sensors and production equipment, while IT systems manage data, analytics and enterprise applications. Historically, these systems have operated in isolation, creating data silos that hinder true AI-driven automation. Edge AI integrates IT and OT systems, connects multiple data sources into one seamless data flow and thereby enables real-time decision-making.
By embedding intelligence directly into workflows, Edge AI and SLMs unlock new levels of efficiency, automation and predictive insights, enabling environments to fully harness the power of advanced analytics.
For example, in manufacturing, an Edge AI system can continuously monitor production lines and trigger proactive maintenance alerts before failures occur, minimizing downtime and maximizing efficiency. Similarly, it can enable computer vision applications to analyze product quality in real-time, allowing manufacturers to immediately identify defects and adjust processes, reducing waste and ensuring consistency.

Advancing AI at the edge with next-generation connectivity​

While Edge AI is transforming industries, its ability to function at scale and in real time is strengthened by high-performance connectivity. Technologies such as private 5G, advanced Wi-Fi, and edge compute provide ultra-secure and reliable low-latency data transmission and are a critical enabler of real-time AI applications in environments like factories, warehouses, hospitals and smart cities.
By eliminating network bottlenecks, enhancing security and offering dedicated bandwidth, these innovative networks ensure that Edge AI applications can instantly access, process and act on mission critical data.

AI for Product Strategies

What’s next: the future of AI at the edge​

The shift toward Edge AI and SLMs marks a significant evolution in how organizations leverage AI. Instead of relying solely on large, resource-intensive models, organizations can now adopt more efficient AI architectures that deliver real-time intelligence without the high cost.
At Mobile World Congress (MWC) Barcelona, AI and how it can enhance global connectivity was a central theme, particularly around how SLMs, Edge AI and next-generation connectivity are empowering the next wave of digital transformation. The ability to combine scalable AI models, real-time processing and advanced connectivity is shaping the future of intelligent automation across industries and ushering in a smaller, faster and smarter digital transformation frontier.
 
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7für7

Top 20
They are sitting on the sidelines. It's getting to the stage its buy/top up on a big red shorters day or 2.
Want for the quarterly and AGM. They may get moving again?

Cockroaches style
 
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Galaxycar

Regular
Dont get sucked in buy the share price rise over the next couple of days shorts have been on the rise 4% now,they are just gearing up for the reckoning day, sorry AGM where management get handed there arses for talking 1hour of fluff and bullshit like they have the last five years.
 
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TheDon

Regular
Ok, the new ad for Mercedes is highlighting, in car intelligence. Does anyone else think there’s a dot to Brainchip… !!!

Id rather buy BYD if mercedes doesn't use Akida. Was planing to buy my wife mercedes suv but i change my mind cos there just to slow on adopting the technology.
 
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Diogenese

Top 20

The Rise of Small Language Models: Powering Real-Time Intelligence at the EdgeFEATURED 5H AGO​


The Rise of Small Language Models: Powering Real-Time Intelligence at the Edge
Image Credit: angel_nt/BigStockPhoto.com

At Mobile World Congress Barcelona, industry experts came together from around the world to delve into the intersection of 5G, AI and Edge and how next-generation connectivity will enable Edge AI to drive digital transformation through the strategic implementation of small language models (SLMs). As AI adoption grows, advanced connectivity, real-time processing and scalable AI models will shape the future of intelligent automation across industries.
While large-scale AI models such as ChatGPT, Gemini and Anthropic dominate the headlines, the unveiling of DeepSeek is shifting the focus towards more efficient, cost-effective AI solutions. A new generation of SLMs is emerging, offering enterprises tailored AI capabilities that prioritize speed, efficiency and domain-specific intelligence.
With the number of connected IoT devices expected to surpass 15 billion within two years, according to GSMA Intelligence, organizations urgently need low-latency, high-performance AI solutions that can process and act on real-time data. This is where Edge AI comes into play. By building real-time data pipelines, Edge AI ensures SLMs can access and process high-quality, structured data—a critical factor for industries like manufacturing, logistics and smart infrastructure.
To support this growing ecosystem, enterprises are turning to scalable, secure and high-performance network solutions to enable faster and more reliable AI applications that make data-driven insights more actionable than ever before.

Small language models are gaining traction​

SLMs are designed to be smaller, more efficient and purpose-built for specific use cases. Unlike massive AI models that require extensive computational resources, SLMs prioritize agility, scalability and cost-efficiency—key factors for industries adopting Edge AI and real-time analytics.
For example, a logistics company using Edge AI to manage its supply chain can deploy SLMs to analyze shipment data in real time, identifying potential delays or inefficiencies before they impact delivery schedules. This scalable approach allows logistics providers to optimize routes, improve inventory management and enhance overall operational efficiency—all while keeping data processing secure and within company-controlled environments. SLMs also require less processing power, making them ideal for on-premises and edge environments where cloud dependency is not feasible.

AI for Product Strategies

Edge AI: turning data into actionable intelligence​

The crux of Edge AI is to make AI more actionable across industries. It does this by breaking down the long-standing silos between IT and OT systems. OT systems control industrial machinery, sensors and production equipment, while IT systems manage data, analytics and enterprise applications. Historically, these systems have operated in isolation, creating data silos that hinder true AI-driven automation. Edge AI integrates IT and OT systems, connects multiple data sources into one seamless data flow and thereby enables real-time decision-making.
By embedding intelligence directly into workflows, Edge AI and SLMs unlock new levels of efficiency, automation and predictive insights, enabling environments to fully harness the power of advanced analytics.
For example, in manufacturing, an Edge AI system can continuously monitor production lines and trigger proactive maintenance alerts before failures occur, minimizing downtime and maximizing efficiency. Similarly, it can enable computer vision applications to analyze product quality in real-time, allowing manufacturers to immediately identify defects and adjust processes, reducing waste and ensuring consistency.

Advancing AI at the edge with next-generation connectivity​

While Edge AI is transforming industries, its ability to function at scale and in real time is strengthened by high-performance connectivity. Technologies such as private 5G, advanced Wi-Fi, and edge compute provide ultra-secure and reliable low-latency data transmission and are a critical enabler of real-time AI applications in environments like factories, warehouses, hospitals and smart cities.
By eliminating network bottlenecks, enhancing security and offering dedicated bandwidth, these innovative networks ensure that Edge AI applications can instantly access, process and act on mission critical data.

AI for Product Strategies

What’s next: the future of AI at the edge​

The shift toward Edge AI and SLMs marks a significant evolution in how organizations leverage AI. Instead of relying solely on large, resource-intensive models, organizations can now adopt more efficient AI architectures that deliver real-time intelligence without the high cost.
At Mobile World Congress (MWC) Barcelona, AI and how it can enhance global connectivity was a central theme, particularly around how SLMs, Edge AI and next-generation connectivity are empowering the next wave of digital transformation. The ability to combine scalable AI models, real-time processing and advanced connectivity is shaping the future of intelligent automation across industries and ushering in a smaller, faster and smarter digital transformation frontier.
Hi TTM,

SLMs combined with RAG (retrieval augmented generation) gives the flexibility to adapt Akida to any chosen field of endeavour.

Just swap in the appropriate SLM and Bob's your uncle.
 
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Dont get sucked in buy the share price rise over the next couple of days shorts have been on the rise 4% now,they are just gearing up for the reckoning day, sorry AGM where management get handed there arses for talking 1hour of fluff and bullshit like they have the last five years.
Other than the times they were "gifted" exits, the short position is reasonably low, comparing over the last 3 years..

Screenshot_20250415-203334_Firefox.jpg


I think that's indicative of the increasing risk, of betting against us, over the short term maybe?

Pre-quarterly, is always a potentially lucrative opportunity, to play games though, like you've said, but I think at these price levels, you can't go wrong, if you have a longer term view (and the Company delivers).

Anything in the quarterly, above 100k will be a surprise, but it still won't be enough, until millions are reported (or we get the kind of news, that makes that a foregone conclusion).

With the markets completely losing it the other week, the share price didn't go below 17 cents and we were happily trading around 30 cents, before the LDA, Anil and redomiciliation announcements.

So there's plenty of room, to move up from here.

Plus, I can smell a big announcement coming! 😛


Screenshot_20250415-222822_Firefox.jpg
 
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FiveBucks

Regular
Id rather buy BYD if mercedes doesn't use Akida. Was planing to buy my wife mercedes suv but i change my mind cos there just to slow on adopting the technology.
If the share price was $10 I'd be buying Mercedes.

At 20 cents, we are forced to buy BYD! 🤣
 
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manny100

Top 20
Dont get sucked in buy the share price rise over the next couple of days shorts have been on the rise 4% now,they are just gearing up for the reckoning day, sorry AGM where management get handed there arses for talking 1hour of fluff and bullshit like they have the last five years.
Big shorting days are now becoming good buy/add days.
 
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Guzzi62

Regular
Dont get sucked in buy the share price rise over the next couple of days shorts have been on the rise 4% now,they are just gearing up for the reckoning day, sorry AGM where management get handed there arses for talking 1hour of fluff and bullshit like they have the last five years.
And how do you know that, insider knowledge, crystal ball or just pure negativity?

I prefer trying to stay positive.
 
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Guzzi62

Regular
If the share price was $10 I'd be buying Mercedes.

At 20 cents, we are forced to buy BYD! 🤣
You are better off with a BYD, value for money but lacking bragging rights.

I never buy an MB here in Thailand, one monster pothole, and it will be very expensive, Ford Raptor maybe, they are popular here and don't care about potholes, LOL.
 
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Frangipani

Top 20
Here we go Again

In early February, @yogi spotted this rather puzzling comment by our CMO Steve Brightfield, who has been with our company since July 2024:


20BC9991-7E6B-4D29-A07C-06DCF13F759A.jpeg


While it seems weird that our Chief Marketing Officer would consider applying for an engineering position with a startup, given he has worked in product marketing for most of his career after graduating from Purdue with a Bachelor in Electrical and Electronics Engineering, I find it hard to interpret his comment as anything else than showing interest in that position offered - or at least showing interest in working in some other capacity for that startup in stealth mode founded in November 2024 (although at the same time I just don’t get it why people still currently being employed would publicly comment on LinkedIn that they are interested in a new job for the whole world to see, unless maybe their desire to leave their present job is an open secret anyway or they’ve already received a notice of termination).

If Steve Brightfield had simply wanted to spruik BrainChip’s technology and convince Ramesh Chandrasekhar to consider adopting it for his startup Aynak, he surely wouldn’t have replied to the Aynak founder’s post looking for “an experienced audio/speech/beamforming/ algorithms engineer” by saying “I’m interested”, but would rather have commented on the potential synergistic effect that a collaboration with BrainChip/Akida/TENNs would have for both companies? 🤔

Compare his comment to the one by LinkedIn user Atif Zafar:

653DF13F-3DBC-485A-9C44-7F252DA405BB.jpeg


By the way: Brightfield and Chandrasekhar seem to know each other from their many years working at Qualcomm in San Diego:

Uplinq 2013 Mobile Developers’ Conference:

F35373F0-9C17-4070-BF0B-8C05687D10B4.jpeg




60A49E1F-322A-4607-B734-CEBA5F9E31D5.jpeg


0CC01E16-E373-4D63-9180-44AB6AE82601.jpeg



What Steve Brightfield said in the CES 2025 interview with Don Baine (“The Gadget Professor”)…

"One of the things we demonstrate in our suite is an audio denoising algorithm. So if you have a noisy environment like the show here, you can pass your audio through the Machine Learning algorithm, and it cleans it up and it sounds wonderful. And this is the thing you're gonna start seeing with the deregulation of hearing aids by the FDA. You know, Apple Pro earbuds have put some of this technology in theirs. And we're seeing, you know - I talked to some manufacturers that have glasses, where they put microphones in the front and then AI algorithms in the arm of the glasses, and it doesn’t look like you’re wearing hearing aids, but you’re getting this much improved audio quality. Because most people have minor hearing loss and they don't want the stigma of wearing hearing aids, but this kind of removes it - oh, it's an earbud, oh, it's glasses I am wearing, and now I can hear and engage."

DB: “Sure, I could see that, that's great. So does this technology exist? Is that something someone could purchase in a hearing aid, for example?”

SB: “Actually, I’ve seen manufacturers out on the floor doing this.
We are working with some manufacturers to put more advanced algorithms in the current ones in there, yes.”


(Cf. https://thestockexchange.com.au/threads/brn-discussion-ongoing.1/post-446882)

… echoes the description of what stealth mode startup Aynak is aiming to develop (“Our goal is to remove the stigma linked to hearing aids by enhancing eyeglasses with built-in environmentally aware and focused hearing capabilities.”)


749D2F70-BBE9-4F99-9B17-9999337F246C.jpeg



Today I spotted this open position for a Product Marketing Manager on the BrainChip website that to me pretty much sounds like the description of what a CMO would be expected do? 🤔 Any thoughts on this?

I hope I am wrong, though, as I would really hate to see the enthusiastic Steve Brightfield leave our company…



Product Marketing Manager​

Job Title Product Marketing Manager
Job ID 27753950
Work Hybrid Yes
Location Laguna Hills, CA, 92653 Hybrid
Other Location

Description. The Role

You will play a critical role in enabling BrainChip’s go-to-market success by equipping our global sales and partner teams to effectively position and sell Akida™ — our groundbreaking neuromorphic processor IP that brings AI to the edge. You’ll collaborate cross-functionally with Product, Engineering, Marketing, and Sales Enablement teams to build high-impact enablement programs, tools, and messaging that showcase the unique power of BrainChip’s technology.

We are seeking a strategic, hands-on Product Marketing Manager who thrives at the intersection of technical innovation and storytelling. In this role, you’ll translate the advanced capabilities of neuromorphic AI and edge inference into clear, compelling value propositions for target verticals such as automotive, smart homes, industrial IoT, and robotics.

This is a unique opportunity to shape how BrainChip communicates its value in the rapidly growing Edge AI market. You’ll drive field-facing programs that empower our Sales team to sell confidently, simplify complex ideas into digestible collateral, and develop enablement strategies that accelerate customer adoption of our Akida™ technology.

If you're passionate about emerging AI technologies, simplifying technical concepts into compelling narratives, and enabling sales success with purpose-driven content — we want to hear from you.

Responsibilities

  • Develop and execute marketing strategies to promote our Edge AI IP licensing offerings by crafting compelling product messaging that differentiates our solutions from competitors.
  • Create and maintain high-quality, product-specific sales enablement content, including playbooks, pitch decks, white papers, case studies, brochures, and presentations.
  • Drive readiness for new product launches by managing all related enablement activities, creating training content, and facilitating live sessions to ensure sellers are equipped to engage customers effectively.
  • Plan and manage digital campaigns, including content marketing, email campaigns, and webinars.
  • Collaborate with engineering teams to translate technical specifications into accessible, value-driven content.
  • Develop and manage thought leadership initiatives, including blog posts, industry reports, and conference presentations.
  • Track and analyze enablement program effectiveness through various metrics and analytics, iterating and optimizing your approach continuously to increase marketing campaign performance and improve effectiveness.
  • Utilize CRM marketing tools, including Salesforce Marketing Cloud, to automate and optimize marketing campaigns for lead generation, customer engagement, and analytics.
  • Partner closely with Global Sales Enablement to develop and implement effective onboarding and ongoing training programs to ensure sellers have a robust understanding of the products they represent and adapt training and resources to meet local market needs and dynamics.
  • Build and maintain cross-functional relationships with other teams and individuals across the organization


Who You Are

  • You have 3-5 years of experience in product marketing, sales enablement, preferably in AI, semiconductors, or IP licensing with a strong focus on directly supporting sales teams and driving their success.
  • Experience developing technical marketing collateral and leading GTM campaigns.
  • Proficiency in digital marketing tools, CRM platforms (Salesforce Marketing Cloud preferred), and analytics.
  • Ability to work cross-functionally with sales, engineering, and product management teams.
  • You possess excellent communication skills, with the ability to break down complex information into engaging and accessible content for diverse audiences.
  • You're an analytical thinker, capable of using data to evaluate the impact of your programs and make informed decisions to enhance sales enablement initiatives.
  • You excel in collaborative environments and can effectively influence cross-functional stakeholders to achieve shared goals and objectives.
  • Passion for AI, edge computing, and the future of low-power intelligent devices, demonstrating a deep understanding of the customer journey and buyer personas.
  • You are adept at using sales enablement tools and technologies and have experience creating engaging training materials.
 
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In early February, @yogi spotted this rather puzzling comment by our CMO Steve Brightfield, who has been with our company since July 2024:


View attachment 82437

While it seems weird that our Chief Marketing Officer would consider applying for an engineering position with a startup, given he has worked in product marketing for most of his career after graduating from Purdue with a Bachelor in Electrical and Electronics Engineering, I find it hard to interpret his comment as anything else than showing interest in that position offered - or at least showing interest in working in some other capacity for that startup in stealth mode founded in November 2024 (although at the same time I just don’t get it why people still currently being employed would publicly comment on LinkedIn that they are interested in a new job for the whole world to see, unless maybe their desire to leave their present job is an open secret anyway or they’ve already received a notice of termination).

If Steve Brightfield had simply wanted to spruik BrainChip’s technology and convince Ramesh Chandrasekhar to consider adopting it for his startup Aynak, he surely wouldn’t have replied to the Aynak founder’s post looking for “an experienced audio/speech/beamforming/ algorithms engineer” by saying “I’m interested”, but would rather have commented on the potential synergistic effect that a collaboration with BrainChip/Akida/TENNs would have for both companies? 🤔

Compare his comment to the one by LinkedIn user Atif Zafar:

View attachment 82456

By the way: Brightfield and Chandrasekhar seem to know each other from their many years working at Qualcomm in San Diego:

Uplinq 2013 Mobile Developers’ Conference:

View attachment 82447



View attachment 82443

View attachment 82444


What Steve Brightfield said in the CES 2025 interview with Don Baine (“The Gadget Professor”)…

"One of the things we demonstrate in our suite is an audio denoising algorithm. So if you have a noisy environment like the show here, you can pass your audio through the Machine Learning algorithm, and it cleans it up and it sounds wonderful. And this is the thing you're gonna start seeing with the deregulation of hearing aids by the FDA. You know, Apple Pro earbuds have put some of this technology in theirs. And we're seeing, you know - I talked to some manufacturers that have glasses, where they put microphones in the front and then AI algorithms in the arm of the glasses, and it doesn’t look like you’re wearing hearing aids, but you’re getting this much improved audio quality. Because most people have minor hearing loss and they don't want the stigma of wearing hearing aids, but this kind of removes it - oh, it's an earbud, oh, it's glasses I am wearing, and now I can hear and engage."

DB: “Sure, I could see that, that's great. So does this technology exist? Is that something someone could purchase in a hearing aid, for example?”

SB: “Actually, I’ve seen manufacturers out on the floor doing this.
We are working with some manufacturers to put more advanced algorithms in the current ones in there, yes.”


(Cf. https://thestockexchange.com.au/threads/brn-discussion-ongoing.1/post-446882)

… echoes the description of what stealth mode startup Aynak is aiming to develop (“Our goal is to remove the stigma linked to hearing aids by enhancing eyeglasses with built-in environmentally aware and focused hearing capabilities.”)


View attachment 82439


Today I spotted this open position for a Product Marketing Manager on the BrainChip website that to me pretty much sounds like the description of what a CMO would be expected do? 🤔 Any thoughts on this?

I hope I am wrong, though, as I would really hate to see the enthusiastic Steve Brightfield leave our company…



Product Marketing Manager​

Job Title Product Marketing Manager
Job ID 27753950
Work Hybrid Yes
Location Laguna Hills, CA, 92653 Hybrid
Other Location

Description. The Role

You will play a critical role in enabling BrainChip’s go-to-market success by equipping our global sales and partner teams to effectively position and sell Akida™ — our groundbreaking neuromorphic processor IP that brings AI to the edge. You’ll collaborate cross-functionally with Product, Engineering, Marketing, and Sales Enablement teams to build high-impact enablement programs, tools, and messaging that showcase the unique power of BrainChip’s technology.

We are seeking a strategic, hands-on Product Marketing Manager who thrives at the intersection of technical innovation and storytelling. In this role, you’ll translate the advanced capabilities of neuromorphic AI and edge inference into clear, compelling value propositions for target verticals such as automotive, smart homes, industrial IoT, and robotics.

This is a unique opportunity to shape how BrainChip communicates its value in the rapidly growing Edge AI market. You’ll drive field-facing programs that empower our Sales team to sell confidently, simplify complex ideas into digestible collateral, and develop enablement strategies that accelerate customer adoption of our Akida™ technology.

If you're passionate about emerging AI technologies, simplifying technical concepts into compelling narratives, and enabling sales success with purpose-driven content — we want to hear from you.

Responsibilities

  • Develop and execute marketing strategies to promote our Edge AI IP licensing offerings by crafting compelling product messaging that differentiates our solutions from competitors.
  • Create and maintain high-quality, product-specific sales enablement content, including playbooks, pitch decks, white papers, case studies, brochures, and presentations.
  • Drive readiness for new product launches by managing all related enablement activities, creating training content, and facilitating live sessions to ensure sellers are equipped to engage customers effectively.
  • Plan and manage digital campaigns, including content marketing, email campaigns, and webinars.
  • Collaborate with engineering teams to translate technical specifications into accessible, value-driven content.
  • Develop and manage thought leadership initiatives, including blog posts, industry reports, and conference presentations.
  • Track and analyze enablement program effectiveness through various metrics and analytics, iterating and optimizing your approach continuously to increase marketing campaign performance and improve effectiveness.
  • Utilize CRM marketing tools, including Salesforce Marketing Cloud, to automate and optimize marketing campaigns for lead generation, customer engagement, and analytics.
  • Partner closely with Global Sales Enablement to develop and implement effective onboarding and ongoing training programs to ensure sellers have a robust understanding of the products they represent and adapt training and resources to meet local market needs and dynamics.
  • Build and maintain cross-functional relationships with other teams and individuals across the organization


Who You Are

  • You have 3-5 years of experience in product marketing, sales enablement, preferably in AI, semiconductors, or IP licensing with a strong focus on directly supporting sales teams and driving their success.
  • Experience developing technical marketing collateral and leading GTM campaigns.
  • Proficiency in digital marketing tools, CRM platforms (Salesforce Marketing Cloud preferred), and analytics.
  • Ability to work cross-functionally with sales, engineering, and product management teams.
  • You possess excellent communication skills, with the ability to break down complex information into engaging and accessible content for diverse audiences.
  • You're an analytical thinker, capable of using data to evaluate the impact of your programs and make informed decisions to enhance sales enablement initiatives.
  • You excel in collaborative environments and can effectively influence cross-functional stakeholders to achieve shared goals and objectives.
  • Passion for AI, edge computing, and the future of low-power intelligent devices, demonstrating a deep understanding of the customer journey and buyer personas.
  • You are adept at using sales enablement tools and technologies and have experience creating engaging training materials.
The fact they've worked together before/know each other is a big factor.

Wouldn't be the first time, I've seen someone take a completely different role to what they've been doing, as a change of pace.

Maybe Steve enjoys that kind of work more?

With that and the job opening, it looks pretty clear to me, that it's sayonara Steve 😐..
 
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The fact they've worked together before/know each other is a big factor.

Wouldn't be the first time, I've seen someone take a completely different role to what they've been doing, as a change of pace.

Maybe Steve enjoys that kind of work more?

With that and the job opening, it looks pretty clear to me, that it's sayonara Steve 😐..
Honestly I don't think so. For me this is clearly a role reporting to Steve and supporting the organisation to grow and educate ist sales force and customers.

I think it is a very positive sign, showing that the management needs to handle new complexity.

It will be a critical role for sure, boosting internal efficiency and external appearance towards customers.
 
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