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For beginners, it can seem like a good idea (and an exciting prospect) to buy a company that tells a good story to investors, even if it currently lacks a track record of revenue and profit. But the reality is that when a company loses money each year, for long enough, its investors will usually take their share of those losses. Loss-making companies are always racing against time to reach financial sustainability, so investors in these companies may be taking on more risk than they should.
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>>> Read more: Should You Be Adding REA Group (ASX:REA) To Your Watchlist Today?
In ...
>>> Read more: Should You Be Adding REA Group (ASX:REA) To Your Watchlist Today?
